Boom In Popularity.

Radio Record, Volume II, Issue 11, 28 September 1928, Page 6

Boom In Popularity.

What Will Next License Figures Be? MPHE Broadcasting Company has received many appreciative letters during the course of its operations, but it is doubtful if in any given period it has received more than during the past month. Broadeasting has lately loomed very large in the public eye because of eertain important happenings, notably the trans-Tasman flight, but many other events have also attracted attention. During the past month the studio programmes have been above the average, and there have been numerous outstanding features. The stations have also indulged in much rebroadeasting, and have thought nothing of departing from their usual schedule of hours for this purpose. These rebroadcasts have made a great appeal to crystal-set users, The great boom in the popularity of proadeasting of late should be demonstrated in another way, quite apart from appreciative letters from listeners-namely, by an increase in the number of receiving licenses. It will be very interesting to see what the figures for September 30 will reveal. The figures for the last three months are :- June 80 ...eeeeeeees 909,824 July 81 .....-..---- 387,238 (increase for month, 1414) Aug. B1 cecccceceeee 38,835 ( ,, " " 1597) Sept. 830 ....ceeecees ? ( ? ) 9? 9? bd As many new listeners will need to acquire certain knowledge concerning the manipulation of their sets, etc., as well as keep in touch with the features of forthcoming programmes, a sample copy of "The Radio Record" will be sent free to any new listener on request to P.O. Box 1032, Wellington. . OFFICIAL DETAILS. The Secretary of the Post Office advises that the undermentioned eal represents the number of radio licenses issued on August 31, 1928 :-- |

Trans- broad- muxperlReceiving.» mitting. Dealers’. casting. mental Auckland .... 12,769 50 377 2 1 Canterbury .. 17,417 29 262 1 _-- Otago ..... ee 2,505 14 150 3 mo Wellington .. 14,647 46 559 3 — 37,338 139 1348 9 1 Total: 38,835.