Australian Broadcasting.
Is There Too Much?
"THERE is a growing feeling in Australia that there is too much broadcasting over there. One writer says i"Are we getting too much broadcasting? When you come to think of it, it seems a little bit stiff to expect to get entertainment on the air from morn till dawn, so to speak. The difficulty of providing programmes that shall be reasonably fresh and nonrepetitive is enormous. No one can appreciate how great the task is who has not been in touch with a studio. "The trouble is that now that the public has been provided with so many hours of broadcasting, it would resent any curtailment. Yet I firmly believe that the criticism of broadcast programmes takes its root in their length. How is it possible to avoid repetition? There are not enough items available to provide new programmes daily. "From a psychological point of view, a privilege so easily obtained is little likely to be valued. Four hours a day of really good programme matter would probably be appreciated far more than the long, straggly series of items that are ‘on tap’ throughout the livelong day. At certain times, and on certain days, there might be broadcast in addition to sporting items and news, or broadcast descriptive matter of public events."
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https://paperspast.natlib.govt.nz/periodicals/RADREC19280921.2.80
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Radio Record, Volume II, Issue 10, 21 September 1928, Page 31
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218Australian Broadcasting. Radio Record, Volume II, Issue 10, 21 September 1928, Page 31
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