RADIO AND SPORT
ere et ~ CREATES NEW "FANS." (TEX RICKARD, the famous promoter, who not so long ago was rated as an opponent of broadcasting, has become converted. "I have found," he says, "that the radio has done more to create new fans for sporting events than any amount of advertising could possibly do." Unfortunately this opinion i: not sharea by all sporting authorities. But there is a mine of truth in what this great American promoter has. said.
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https://paperspast.natlib.govt.nz/periodicals/RADREC19280831.2.17
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Radio Record, Volume II, Issue 7, 31 August 1928, Page 7
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79RADIO AND SPORT Radio Record, Volume II, Issue 7, 31 August 1928, Page 7
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