FORM OF ANNOUNCING

Radio Record, Volume I, Issue 47, 8 June 1928, Page 4

FORM OF ANNOUNCING

B8YA ADOPTS NEW RULE. TURING last week the new form of announcing-the omission of the names of the performers-was introduced at 3YA. The innovation caused some surprise at first, and as it coincided with the advent of a new announcer (the Rev. Clyde Carr being on holiday), the studio telephone was in constant use, many listeners directing the attention of the announcer to what seemed to them to be an accidental omission on his part. , Next evening, following a published explanation by the company, there was not a single communication. ‘The innovation (so far as New Zealand is concerned, for it is an established practive in Britain) was at once approved. HI explanation which the Broadeasting Company published was as followg"In response to many requests that the length of announcements should be reduced, the Broadcasting Company proposes in future to omit the names of the performing artists. This practice has been in force for some time now at 2YA, and is meeting with general approval. The full programmes, with the names of the performers and the items to be rendered, appear in the daily papers, so there would appear to ve little need for announcing in full the names of both artist and the piece to be performed, unless there has been an alteration in the prograamme and a new artist appears. "Tt has been suggested that the nonannouncement of the performer will add considerably to the interest of the programme, After the experiment at 2YA it is evident that this is so, and the Broadcasting Company x therefore. extending the practice. There is little doubt that the additional interest created will more than compensate for the small inconvenience which may be caused to a few people who may wish to know the names of the performers, and who may not haye a daily paper on hand,"