BROADCASTING "FINANCE"

Radio Record, Volume I, Issue 43, 11 May 1928, Page 13

BROADCASTING "FINANCE"

NEW YORK SHAREBROKING } i The first Wall Street (New York}} investment house to .broadeast radio programmes was to "go on the air’ on April 5, it was announced recente © ly. The firm is Halsey, Stuart & Cog which will broadcast weekly through the thirty-two stations of the Red ‘Network operated by the National Broadcasting Company. Musie and information for investors will coms prise the programmes. In announce ing the enterprise, Halsey, Stuart & Co., said: "Officials of the National Broadeasting Company came to.us and pointed out the need for a cleare er conception of investment infore mation among the countless thousands who, ‘during the recent years of prosperity, have, perhaps for, the first time, been confronted with the problem of investing surplus funds, They asked us whether we would assume the job. Our own observa~ tion over a consideravic period brought home to us the existence of the need, and, secing in the radio an added channel for what we,are .al« ready doing in educational advertis¢ ing, we told them we would." r Music as a Supplement. t "The educational feature of ouF programmes will be supplemented by, musical features of the highest’ or der. It also is planned to have ag speakers leaders in industry, bank« ing and business, who will contribute from their own experience toward the better understanding of invesing that will be the sole object of the programmes. Halsey, Stuart & Co. will appear in programmes .only incidentally. Our effort will be directed towards the promotion of the listener’s interest by telling him in an interesting way some oi tha steps necessary toward safeguarding his funds. "Tf the work succeeds, as we havé every reason to believe it will, we believe that Fond distributors every~ where will benefit from it quite as much as ourselves. The broader the understanding of investments, ° nate urally the greater the market for sound securities, and, that being trne, dealers everywhere, no less than the investing public, should be interested in the undertakirg." .