AS IN USA.

Radio Record, Volume I, Issue 34, 9 March 1928, Page 5

AS IN USA.

rs WHAT WE MiSs IN RADIO METHODS IN the United States the Radio Stations operate, it is well known, largely through the financial income derived through the sale of advertis. ing "time" or "mention" over the air. This produces a rather curious effect in the insidious way in which tribute is paid to the commercial firms paying for this publicity. A humorous skit on the effect that would be produced by adoption of the same policy -in the case of the daily press appears in a recent issue of the "New York Life." This 1s sufficiently amusing to be worth reproducing :- "This is the story of how John Smith, 34 was shot and killed last night by his attractive blonde wife, 18, at their home, 913 West 42 ‘Street, and is available to you through the _ efficiency of the W. & OW. Typewriter, the. F. & F. Linotype, and the Gosling: Multiple Folding and Counting Press. Mr. Smith was a book« keeper for the Armour & Mont. gomery Company, everything for the home, and was shot to death on his return home last -evening. The pretty young wife used a Smith & Richardson ‘Nevermiss’-they gefi their man-revolver. The first bullet pierced the husband’s heart tearing its way through his natty brown business suit, one of the new winter showing at the Brandywine Broadways Tog Shop. "Following the shooting, Mrs. Smith summoned the Ochre Cab-~ they get you there and they get you coming back-and drove her worse half to the Old Souls Hospital which next month starts its annual driva for a five million dollar endowment fund. ‘Funeral services for the victim will be held to-morrow from the homea delightful Californian bungalow, effect with brick and stucco walls and tinted tiled roof. Those desiring to say it with flowers wil] find no better flowers , anywhere than at the Whispering ‘Hope Posy Palace. "This newspaper is printed on mid Maine Triple Ply newsprint by authority of the United States Post Office Department and operates on @ column length of 21% inches."