RENEW LICENSES NOW

Radio Record, Volume I, Issue 28, 27 January 1928, Page 4

RENEW LICENSES NOW

AVOID THE APRIL RUSH SPECIAL FACILITIES OFFERED, Tt is not gencrally known that arising out of last year’s experience, and the congestion that was created after March 3ist in the renewal of licenses, the Postal Authorities have arranged ‘that radio listeners’ licenses may be renewed from now on. This enables listeners to avoid the rush and delay that otherwise would take place if all waited till the expiry of their licenses at March 31. Already, a number of listeners are taking advantage of this service, and "vetting in early" by arranging their licenses for the year 1928-29. This is a very wise procedure, Listeners, who are-taking out new licences in the period between now and March 31, can also arrange for the payment of the license for the period 1928-29. This is a definite advantage as all motorists and others who have experienced the inevitable congestion attending the renewal of period licenses, know. The Department is to be congratulated upon this business-like course, which should certainly be a material help to the public. Dealers in their contact with listeners, can help their clients and the Postal Authorities, too, by passing on this news and recommending early attention to the matter of next year’s license. Some dealers make the practice of attending to the license on behalf of their clients, and this is a course certainly. to be commended. It is practised by motor car firms, as they have found from experience that it is a courtesy appreciated by their clients. Time is a valuable factor with most people, and the provision of a supply of forms on dealers’ counters and if necessary, slight assistance by them in the filling in of-the required details and subsequent attention on behalf of their clients to the payment of the license, is a facility that is appreciated. The absence of such attention on the part of some dealers, leads, in many cases, to neglect on the part of a listener to take out a license for some monthe with a large number of people, this obviously means a considerable toss of revenuc | to the Broadcasting Company, and a consequent restriction of their ability to give listeners service. In the general interests of radio, therefore, it is important for it to be made easy for the public to pay license fee and for the radio trade to eo-operate in the collection. of those fees.