CONSOLIDATION IN 1928.

Radio Record, Volume I, Issue 27, 20 January 1928, Page 4

CONSOLIDATION IN 1928.

While 1927 will be marked in New Zealand radio history as the memorable one which, practically at a bound, saw radio take its place as a definite, looked-for public utility, 1928 will, we believe, be equally notable for the consolidation of the ground won in public favour which we expect to see. As a source of public entertainment, the musical programmes now provided are excellent, but the work that remains to be done in building out the radio service is a gradual expansion of hours and the addition of supplementary services in news, market reports, and relays of public events as they take place. The work done in connection with the Tasman flight is an outstanding instance of what we have in mind in this connection. Service on similar lines, in relation to public events, as opportunity offers, will certainly be welcomed by listeners. 1928, as it chances, is election year, and as such, has an important bearing on the course of national life. It may be possible, in that connection, to render an educational service that would be of value. From knowledge of the plans that we know to be in preparation, we feel safe in promising listeners a steady consolidation throughout 1928, and an increasingly interesting and informative series of programmes, which will be illuminated by a number of star features from time to time. The first of these is indicated in the Maori pageant, to be given on February 6 and 7. This will be found to be but the first of a series which will be distinguished as informative entertainment. The fare to be thus provided is certain to be attractive, and under its lure will lead to a progressive strengthening of public interest in radio and its service. In the enlargement of service that we anticipate, we confidently look for greater attention to rural interests, {o whom radio is a necessity, and not a luxury.