THE NEW YEAR.

Radio Record, Volume I, Issue 25, 6 January 1928, Page 4

THE NEW YEAR.

The year which has closed has been a momentous one insofar as broadcasting in the Dominion is concerned. It has indeed been so outstanding that the timorous are inclined to the belief that there can never again be such a year. The present is perhaps an opportune time to study the position and discuss the possibilities of making 1928 our record radio year. There are now practically 40,000 licenses‘in New Zealand, which means that out of every 100 homes, approximately 15 are fitted with wireless. Surely this would indicate that a splendid field exists here for the sale of radio apparatus in all its forms. There is now such an excellent price range among radio products that a set of some description is within reach of the average home. The results of the present year will ‘rest largely on the efforts of the radio dealers. The latest returns show that Canterbury and Otago are in a very poor position in the radio field, the combined licenses in these two districts not equalling those of the Wellington district alone. The South Island ‘s indeed a wonderful field for the enterprising radio dealers, and many thousands of licenses should be taken up there during 1928. Our advice to "Make this a Radio Christmas" was so widely and successfully applied by the trade generally that we have no hesitation in urging that the policy be now continued, and that dealers concentrate in making 1928 "A Radio Year." We in New Zealand are happily ‘situated in that there is a very considerable section of the community which can well afford the exceedingly modest luxury obtained by the purchase of a radio set. Thousands are thinking of radio, and it is for our dealers, through constructive sales policies, to boost radio and bring the prospects up to the point of making purchases.