STANDARDISED SELLING

Radio Record, Volume I, Issue 25, 6 January 1928, Page 3

STANDARDISED SELLING

AMERICAN DEALERS’ POLICY. © The radio dealers of the mid-western States of America have combined to place the radio business on a sound husiness basis, and haye drawn up 4 sales code. ‘They are now able to point out to prospective buyers the fact that dealers who offer preater inducements than the industry regards as good business must make up for such inducements in some other way--bv_of-fering inferior merchandise. or hy failure to provide competent service on a reasonable basis. | Following is their code :- | 1, No radio receivers will be sent out en approval, but we are ready at any) time to make a demonstration in your home, at such time as you may choose. If necessary to install antenna equipment, a charge of £2 or more, covering the actual cost, will be made, the antenna to remain’ your property. | 2. Sets on demonstration will be considered sold if not returned within three davs. Antenna equipment is not returnable. 8. Any material on demonstration not returned in good condition must be vaid for. 4, If a radio receiver is purchased on the deferred payment plan, an initial pavinent of at least 25 per cent. must be made, with a carrying charge on the balanee. 5. No free operating instructions or service will be given on any receiver after ninety days. Any service after that will be charged for at the rate of 8s, per hour, aud expenses, plus cost of material used. The minimum charge for service will be 8s. All service is on a strictly cash basis. 6, Our charge for aerials, including installation, is £1 to £3, depending on types selected. 7. All valves and hatteries are tested before delivery... No exchanges will be made, except for actual defects in material. 8. Don’t ask us for discounts. Our goods and service ate worth the price we ask. 9. No radio merchandise is returnable for credit, GUARANTEES GIVEN. The standardised guarantees given by this association are :- 1. We guarantee the radio receiver and all equipment furnished by us to

be free from defects in material or workmanship. If any defects develop within the manufacturer’s guarantee period, provided the mechanism has not been tampered with. we agree to repair the receiver satisfactorily, or, at our option, replace it with another of the same type. Where such an exchange is made tubes and _ batteries will not be included in the exchange. _ 2. We do not guarantee the reception of distance stations on any radio teceiver, regardless of model or price. The securing of distant stations depends upon eleinents beyond our control, such as weather conditions, location of receiver, and the skill and patience of the operator. , 38. Equipment such as tubes and batteries furnished by us are of standard make and tested quality. Owing to the fact that the life of the very best of such equipment is uncertain, and also because we have no means of de-. termining the amount or kind of usage such equipment received in the hands of the purchaser, we do not guarantee the life of either vacuum tubes or batterics, When our service, department is called upon to replace batteries or other accessories in the home of a customer, a cash charge is made for such service. | 4, Storage batteries should be recharged and refilled according to instructions | which we furnish at the time of installing the receiver. We are not responsible for damage to storage — bat-. teries which are allowed to completely discharge or run dry. 5 We gladly give information to our customers, on request, with regard to proper operation of their radio receivers. We feel, however, that in a period of nincty days any purchaser can fully familiarise himself with the proper operation of his radio equipment, and on service rendered after the ninety-day period a charge is made at regular service rate. | New Zealand buyers would do well to study the TERMS of those guarantees. ‘they will then he effectively armed against the over-keen sales talk and extravagant promises which are often features in shops which — stock doubtful lines.