END OF THE CONSTRUCTIONAL ERA.

Radio Record, Volume I, Issue 24, 30 December 1927, Page 4

END OF THE CONSTRUCTIONAL ERA.

The official opening of 2YA at the end of July may be said to have marked the climax of the constructional era of the company. It liberated the directing energy of the company from the construction of buildings and the installation of plant to the development of programmes and the

provision of the necessary administrative staffs. The reorganisation and elaboration of the programmies has since that time steadily proceeded, with the result that, musically, broadcasting in New Zealand now stands in an unchallenged position. Under the policy of the company of securing the best professional talent, there are now ranged round the microphones at the principal stations the very best artists available in the respective cities, These artists appear regularly, and thus derive the advantage of experience before the microphone and a steadily widening | repertoire to meet the demand for variety.