ADVANCE RADIO!

Radio Record, Volume I, Issue 16, 4 November 1927, Page 13

ADVANCE RADIO!

Of this issue of the "Radio Record" we are mailing 3000 copies to farmers in the Canterbury Province together with a postcard outlining the possibilities of radio service and its essential value to the man on the land for weather ond market reports .as well as for entertainment. This is in support of ‘the publicity campaign undertaken by the Broadcasting Company in connection with Carnival Week. Next week 3000 copies of that weck’s issue will be mailed to a further 3000 farmers in Canterbury. ~ This effort is in pursuance of our definite policy of enlarging the radio circle in New Zealand to the benefit of all participants in that circle. We have laid down a programme to mail cach week 1000 copies of the "Radio Record" to 1000 farmers together with a postcard appeal calculated to interest them in radio, This has been operating for some ten weeks, We are doing this through the co-operation of the "N.Z Dairy Produce Exporter,’ which reaches monthly 60,000 farmers. We are working through their lists at the rate mentioned-except for special efforts as in the case of Canterbury-so that at the end of approximately twelve months every farmer in New Zealand reached by this paper will have had a direct appeal made to him to become interested in radio. At the end of each month an approach is also made to the new licensees of the precedittg month, This pioneer work on our part will ultimately have its reward because radio is a modern necessity, Of course we stand to gain ultimately ourselves, but in the meantime we are satisfied to invest in publicity along these lines. We would ask the co-operation of our readers in @ progressive policy to "Advance Radio.’ The reception we have met has been very gratifying, and our weekly paid circulation is now exceeding 10,000-quite apart from the extra publicity service aentioned. Our.readers are increasing steadily week by week, so that we hope to be able to steadily enlarge our capacity for service to one and all. This is essentially a case of mutual interests-listeners, trade, company and paper-all interlocking for expansion and progress. Where readers can help us and the cause we would greatly appreciate their assistance. A sample copy of the "Radio Record" will be sent to any address on request. Write P.O. Box 1032, WV ellington.