BOOSTING SHOWS

Radio Record, Volume I, Issue 15, 28 October 1927, Page 11

BOOSTING SHOWS

BROADCASTS AN ADVERTISEMENT. Some theatrical directors affect to. believe, and in a few instances really believe, that broadcasting any portion of their shows is likely to mean a loss in patronage. As a matter of fact the broadcasting of portions of theatrical or even sporting events has proved a great advertisement. The management of broadcasting station 2FC, Sydney, tried an interesting experiment recently on these lines. As a contribution to the Sydney University appeal, 2FC engaged the Conservatorium orchestra and some noted solo artists to give a popular concert in the Sydney Town Hall. The event was made known as widely as possible, and particular emphasis was laid on the fact that it would be broadcast, the object being to find ont whether people would pay 3s., 2s. and 1s. to attend a concert when they could sit comfortably at home and hear the whole thing without any charge. The hall was packed, and the explanation is that (quite apart from the people who have no radio set and, therefore, have to ga to concerts for their entertainment), so many listeners have enjoved Strella Wilson, Alfred O’Shea, and the Conservatorium orchestra over the air that thev went to the Town Fall to see, as well > hear, them. The orchestra sounded well to listeners-in, too. A licence has been issued to a company known as the British East African Broadcasting Company for the purpose of wireless broadcasting in Kenya and the erection of a short-wave station at Nairobi. The company is also using the Empire radio service for a direct commercial telegraphic service to London. With the title La Ligue Francaise de la Radiophonie Scolaire, a new association has lately been formed in Paris to organise a broadcasting service duting evening honrs, with a programme specially intended for the benefit of school children. The German Wireless Exhibition, which was held in Berlin from September 2 to 11, was the largest and most important display of the kind so far held in Germany. Among the new features -was a special ‘‘Week-End Wireless’? section which was devoted to displays of instruments specially intended for open air use by picnic parties and week-end holiday niakers; the daily display of a kinematograph film of wireless interest; and demonstrations of the wireless transmission of pictures and photographg.

= When reporting in Parliament upon postal and telegraph communication on the Gold Coast, Mr. Ormsby-Gore, British Parliamentary Under-Secretary for the Colonies, recently drew attention to the value of the establishment of a wireless broadcasting station at Accra in order that the Daventry programme from England might be made available to Europeans and others living an isolated life in Africa.

area On the Warsaw-Zyrardow railway fresh experiments have just been made with the wireless. apparatus specially, constructed by M Dowmunt for recepetion on trains in motion. The aerial was installed on the roof or the car riage. After a few alterations the apparatus will be installed on a long. distance train .nd its future use will depend on the results obtained,