"Poilite Pictures"

Progress, Volume X, Issue 4, 1 December 1914, Page 143

"Poilite Pictures"

Bearing the above title, we have received a 64 pp. quarto booklet containing nearly 100 photos and plans of buildings in the construction of which “Poilite” has largely entered. The contents of which should be of interest to every architect and builder, in fact, to every person owning or contemplating the erection of a home. Reference is facilitated by the arrangement of the matter in sections, relating to (1) Private residences; (2) Government, religious, educational, commercial and industrial buildings; (3) Seaside cribs and summer homes; (4) Fire-resisting qualities of “Poilitc;” (5) Australian buildings; and this also serves to concentrate attention upon one subject at a time. It will doubtless come as a surprise to many to find such a representative collection of views of buildings constructed of “Poilite” considering the comparatively short time it has been on the New Zealand market. Buildings erected in ‘Poilite” with rough-cast finish on outer walls have an appearance of solidity equal to concrete construction, and we understand that progress in this style of building in the South Canterbury district has been so rapid that one architect has let contracts for the erection of “Poilite” houses aggregating over £5,000, within the past few months. The work is well printed the cover being in three colours done by a process comparatively new to this Dominion, i.e., the process known as “offset.” As a Dunedin production it reflects credit on the printers, and proves that it is unnecessary to go outside the country for high grade illustrated work. The hand of the trained advertising expert is apparent in the appearance, feel, and the harmonious and effective arrangement which shows the result of careful study of every detail. Although the preparation and production of the first edition of “Poilite Pictures”" has cost about £3OO, Messrs. John Chambers & Son Ltd., who are the sole New Zealand agents for “Poilite,” state that they will mail a copy free and post paid to anyone interested. Request should be sent to the firm’s nearest branch, the address of which will be found in the firms advertisement on page 109 of this issue. Mention this paper when writing.