Page 48 Advertisement 4

New Zealand Tablet, 29 July 1915, Page 48

no better value can be obtained at where, that “Amber Tips” is to-day t most popular brand in New Zealai Millions of packets of “Ambers r J'ij are sold per annum. It is stocked every shop from the North Cape to t Bluff. Only exceptional value coi be responsible for so exceptional a sa But fine tea is now costing I “Amber Tips” Proprietors, as well other tea merchants, an average of 2i to b 1. per lb. more-than in August, lb. Therefore, if a fair price was charg before the war. the tea merchant to-day faced with an enormous k should he continue to pack the sai quality at his old juices. Of court- there is the alternative cheapening the quality by an admixtu of inferior, less healthful teas, T "Amber 1 i Pr prietors were advis by many to do this, but instead th decided to raise the price by 2d. j>er 1 and to continue’to give the public th same splendid value which has alwa been associated with the name “Arab Tips.” Now. Mrs. Housewife, what is yo opinion of the whole matter? Would you rather have the same c lightful flavour, quality, purity a; value and pay a penny a i-ib. pack more or would you rather have an i ferior and less healthful tea at the o price ? But you say “other teas have not be raised in prices.” If so you can readi see that cither excessive prices we charged before the war — so excessi that even an extra 2Jd. or 3d. in co per lb. still enables a jn-ofit to be nun —or quality must be reduced, otht a heavy loss umst'be faced. But even.at increased figures Amb Tips is still the cheapest tea you cs buy. Cup for cup, value for vali nothing else can equal it, while it is pure and healthful that it can be tab by even those of the weakest digestioi Surely these facts should weigh wi you. Consider them carefully — write ai tell us your conclusions. We belie that you want quality and that you wa value. _ For that reason we have raisi our prices because only by doing so cs we continue to give you the same hone quality and the same honest value, j /3mb£jr»^7!pssla 1/10, 2/-, 2/2 per lb. The only tea that has to increase iit prices— foregoing will tell you why