Page 48 Advertisement 3

New Zealand Tablet, 22 July 1915, Page 48

he is to face an enormous loss, he has only two alternatives —to reduce his quality or increase his prices. Either course is reasonable, and there is no escape—unless, before the war, he was charging an excessive price for inferior tea. It so. he is still able to sell the same grade at the old figure and probably still make a good profit- ‘ Amber Tips” policy has always been to give the best value the world can produce at the most reasonable prices. It has been decided to continue this policy, therefore the price has been slightly increased—bv 2d.' per lb. Although advised by many to reduce costs by die admixture of harsher, inferior and less healthful teas, the proprietors are determined to maintain that standard of quality .and value which has made "Amber Tips” the most widely sold blend in the Dominion to-day the most largely sold blend of any country in the world in proportion to population. Thus, if die name “Amber Tips” is on the packet, you know that it contains the finest, purest and best tea that can he produced for the moneythat it contains a tea which is so pure and healthful that it can be used by children, and by those with the weakest digestion, without harm. It is also well to remember that “ Amber Tips” gives more cups of delicious, fragrant tea of delightful flavour. Thus it still costs you less than others it is still the cheapest tea in the Dominion, even though the prices have been slightly increased. We believe that the housewives of New Zealand would rather secure the finest value that can be given—even at a slightly increased price than that quality and values should be cheapened. It is now for you to show whether you approve of this decision or not. 100 1/10, 2/-, 2/2 per lb. The only tea that has to increase its prices—the foregoing will tell you why.