"Take a letter , Miss Smith" That's what you could be saying in a minute Or SO: But not just yet: Not until you ve read another story of XXX 6Y Ym2 technical achievement from the records of ICI research and development: This is a story of 39 dyestuffs-_~the "Procion dyestuffs that ICI chemists discovered in 1956. It was by n0 means ICI's first contribution to colour chemistry, for n0 less than 5 out of the 7 major dyestuffs discoveries of the last 35 years have come from the Company' $ laboratories. But the 99 "Procion' range has been bailed as the dyestuffs discovery of the century ~because it represents the culmination of years of searching for colours as stable and durable as the textiles to which they are 79 applied: ~Procions meet this need, in fabrics like cotton and linen, for they combine chemically with the fabric by becoming part of the molecule; basic structure of the fibre itself: Today, "Procion dyestuffs are making life better for textile dyers and printers all over the world. ICI research and development on which the Company spends more than �13,000,000 & year_~have done much to make life better in many different fields: And all the many fruits of ICI's experience are at your service. Call your secretary now "Take a letter, Miss Smith to Imperial Chemical Industries (N.Z ) Ltd" ICI IMPERIAL CHEMICAL INDUSTRIES (N.z ) LTD . PR.2.59
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https://paperspast.natlib.govt.nz/periodicals/NZLIST19591106.2.53.1
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New Zealand Listener, Volume 41, Issue 1054, 6 November 1959, Page 37
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231Page 37 Advertisement 1 New Zealand Listener, Volume 41, Issue 1054, 6 November 1959, Page 37
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Copyright in the work University Entrance by Janet Frame (credited as J.F., 22 March 1946, page 18), is owned by the Janet Frame Literary Trust. The National Library has been granted permission to digitise this article and make it available online as part of this digitised version of the New Zealand Listener. You can search, browse, and print this article for research and personal study only. Permission must be obtained from the Janet Frame Literary Trust for any other use.
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