Page 14 Advertisement 1

New Zealand Listener, Volume 37, Issue 935, 12 July 1957, Page 14

Thats Shell 6 that 0as Winter SHELL WIth TA COLD ENGINES Winter SHELL with ICA: vapour- LCA: restores full power ises more quickly and So reaches Pre-ignition in the combustion START QUICK ! the cylinders in the form of ignitable chamber-~caused by lead and carbon WITH WINTER SHELL vapour much faster. That'8 what deposits-is the main cause of power gives your car such 4 satisfyingly loss. Such deposits (they form If your engine is slow to fire these quickly, even in a new engine) glow mornings, if power is jerky, unsteady quick response on a cold morning: as the engine warms uP, firing the in the first few minates of running petrol mixture before the pistons reach the correct position. Dissipat- change to Winter SHELL: You start Seldom use the choke ing power. Shel?s patented LCA instantly ! with Winter SHELL fireproofs these deposits, neutralises With smooth getaway, full power in Controlled volatility in Winter them. You I feel the difference, feel 4 matter of seconds no 66 'warming- SHELL ensures fast smooth starts the new surge of power, before even in the dead of Winter. with only rare use of the choke: you ve finished your second tankful up of Winter SHELL with IC.A= That' $ because Winter SHELL has This saves petrol, saves oil wastage, increased volatility controlled saves engine wear: L.CA.stops spark plug"miss" volatility. Lead and carbon deposits also short Greater mileage circuit your spark plugs, causing Shell research perfects them to smiss LCA: makes the controlled volatility from every galion deposits non-conductive to electric- Shell research has perfected 4 meang Never is petrol wasted more than in ity, 2hopsprethiring paner "sparakPKg Together, of controlling petrol vapour pressure those minutes of trying to Start 4 smiss 95 can cause your engine to to give greatly increased volatility. cold engine on 4 cold morning, of lose considerable horsepower: In everyday language that means straining to full power while it Winter SHELL with LCA (Shell's patented Ignition Control Additive) that you get easier cold weather sluggishly warms up. Not with restores this power. Change to starting and greater winter petrol Winter SHELL L a touch of the Winter SHELL the most powerful economy. starter S and you re awayl petrol you'can buy ! The most Powerful Petrol You can buy ! SL.ZF