Page 2 Advertisement 1

New Zealand Listener, Volume 36, Issue 913, 8 February 1957, Page 2

Tnrk E~ Its not as easy as it looks The things you sell arrive safely across 12,000 miles of ocean. The When inward cargoes are scarce, ships arrive half empty, but they do arrive to things you buy reach you when you want them. Year in;, year out; our ships are lift New Zealand S primary products which must be shipped to waiting markets. providing this service. When homeward cargoes peak as dairy produce; meat and fruit all do New Put like that; it sounds easy; maybe, as you watch the ships in action, it looks Zealand needs, temporarily at least, more ships than those arriving with im- casy: But some things are not as easy as they look: ports. Extra refrigerated vessels must be provided and this iS normally done by Only careful planning and close co-ordination could give New Zealand bringing them out to New Zealand in ballast. This; in turn; generally means shipping service as distinct from a miscellany of ships: That is why you have this withdrawing these refrigerated vessels from scheduled sailings from the United conference of Overseas Shipping Lines; New Zealand' $ requirements could not Kingdom, and recourse has then to be made to chartering general cargo be met by unregulated competition. vessels to take their place. Yours iS neither an easy nor a balanced trade to serve; no trade which is SO Voyages in' ballast one way loadings charterings today these are greatly concerned with primary products ever could be. Seasons are bad and very expensive operations_ seasons are good and cargoes vary with the scasons: At times they fall away; But the goods must be delivered and the costs must be mhet the coat at others they increase without warning: of keeping faith with the customer What happens then ? Who iS, of course; you: Issued in the interests of mutual understanding by NEW ZEALAND OVERSEAS SHIPPING LINES SHAW SAVILL & ALBION CO LTD THE NEW ZEALAND SHIPPING CO. LTD PORT LINE LIMTED BLUE STAR LINE LIMITED