T[M E I$ T H E A RT 0 F T H E S W [ S $ 66 Why do watches differ such a lot in price 2 " Hardly surprising that a watch costs more if it$ cased in gold or set in a diamond braceletl But why do prices of straight- forward' watches vary SO mys- teriously? Any qualified jeweller, being d trained expert will explain. Prices vary (he]l say ) because materials and workmanship vary, especially inside watches_ re- liable lasting watch needn t be expensive but can t be dirt-cheap because there are three musts (1) Incredibly precise work- manship. (2) Very long-wearing metal parts. (3) Jewels at cer- tain vital points, especially the two in our diagram below. Every good Swiss jewelled- lever watch passes these tests triumphantly. A qualified jewel- ler will explain this fully; he ll show you how wide iS your choice; and hell help you to choose wisely. THE HEART OF GOOD WATCH 42.000 times day these two lever- hammers strike the escape W heel tceth: Only if there 5 jewel on the head of each catl the hanmers resist wear many yeats on end For lasting accuracy jewels elsewhere are useful, t700 jereels here are esscntial. C 0 L L � T Kour jeweller' $ knowledge is your safeguard The W ATCHMAKER S 0 F S WITZERLAND
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https://paperspast.natlib.govt.nz/periodicals/NZLIST19550506.2.26.2
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New Zealand Listener, Volume 32, Issue 823, 6 May 1955, Page 13
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222Page 13 Advertisement 2 New Zealand Listener, Volume 32, Issue 823, 6 May 1955, Page 13
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