Page 20 Advertisement 1

New Zealand Listener, Volume 31, Issue 790, 10 September 1954, Page 20

Join in the F-U-N! At the outset it wasn t very funny as demand. Only recently Mary had a NZ was actually seriously il couldn school mate who IS also happily mar- read Or listen to the wireless my ried in USA= staying with her on the dauahter sent me from America a game way back to N 2 for 0 holiday. She which IS sweeping US_ A ~yet found played Funworder and wanted to bring could put in hours plaving this even a set to NZ The two girls tried every on my own and that it was superior likely store in San Francisco, but all to any card or other qame. Jn U.SAs told the same storv No, -sorry; it is markeied under the reqistered name ma am We are waiting further stock_ of Scrabble. AlI that Mary had told me From the fact that Life and the Reader' s about the great eniovment she and her Digest have written up, and Colliers friends got out of this pastime was have cartoonised this wonderful worder absolutelv true registered it at the game; there is no doubt of its universal NZ Patent Office No 54737 under acceptance n USA Although 1 am the name of Funworder and immediately turning out Funworder in biq quantities got this fascinating crossword game think you will agree that my great (with a scorina feature} under manufac- problem is not qoing to be pelldeliveryt but ture, and it is now available on the In giving reasonably prompt N 2 market In response to my request, Orders are being filled in the sequence my daughter on June 17 , wrote me received, So don 't delav use the con- that she had not seen any advertise- venient coupon now and set the fashion ments as Funworder had cauaht cn by by being the first in your neighbourhood itself in America by word of mouth with Funworder and incidentally ensure On June 12 a cartoon on "the Word yourself of earlv delivery The price of Game from Colliers Maaazine was re- Funworder is only 23 6, and as printed in the N.Z Herald: On June 21 special introductory offer will pay opened my June issue of the Reader S the postage if You use the convenient Digest, which is the world's mcst widely coupon; which also will entitle vou to read magazine with 0 circulation of my special quarantee that if you are over 7V2 million. Pages 58 and 59 are not completelv satisfied you can return devoted to a condensation from Life of vour Funworder up to days after de- December 14 1953 This tells the Fun- livery and your money will be refunded worder (Scrabble) story. In the 'ast two in full without anv humbuq. vears over one million sets of this most COME ONI JOIN IN The FUNI popular game of all time have been sold. Word of mouth was, and still is, their principal means of sales promo- Qee~ (8es' tion. Early in 1953 the production rate of 6000 sets a week waS; in the face of orders for hundreds of thousands of games, a pathetic trickle Although this has been greatly stepped up, deliveries Trade Enquiries for Funworder are still well behind the ever-growing The READER'S DIGEST , June, '54 (pages WARNING 58 and 59) savs: TIn the past year In USA= it was found that two Or word game called Scrabble combining three cheaper adaptations of Fun- elements of the crossword puzzle, ana- worder (Scrabble) were marketed_ grams and luck thas swept America Some altered the rules, some used As popular as Mahjong, miniature golf short-lasting cardboard; tiles and Or monopoly were in their respective racks Funworder has the original primes, Scrabble (Funworder) seems Scrabble rules and most im- iikely to surpass them all. Countless portant; polashed wooden tiles clearly new players are born every hour, and marked which will last for all time, there IS no corresponding mortality At and wooden racks. The public are 0 modest estimate there are more than warned to insist upon qenuine Fun- 0 million sets in the United States to- worder , and the trade are advised day; there are perhaps ten million to please send their trade enquiries players; etc. to Messrs Brown and Stewart Ltd. Swanson Street, Auckland. U N A 0 0 8 C2L 4 92 R Get fun for all the Family with F-U-N-W O--D-E-B (Iegd) To ALISTER BEVIN 38 Albert Street (Box 880), Auckland: Please send me Funworders at your special money-back guaranteed introductory price of 23/6 each (postage paid): enclose postal note, money order , Or cheque (plus exchange) for NAME ADDRESS NZL: 10/9/54. a