QUESTIONS FOR COUNTRYWOMEN

New Zealand Listener, Volume 31, Issue 782, 16 July 1954, Page 18

QUESTIONS FOR COUNTRYWOMEN

/|(COUNTRYWOMEN’S opinions _ on | women’s sessions from both, National and Commercial stations will be sought in a questionnaire to be submitted to about 1800 women during the next fortnight. This audience research is being conducted with the co-operation of the New Zealand Federation of Countrywomen’s Institutes and the Women’s Division of Federated Farmers which will be holding their Dominion conferences in Wellington. The questionnaire will be introduced by the Director of | Broadcasting, William Yates, on the opening day of each conference, and distributed to delegates the same day. Answers to the questions submitted will be collected on the last day of each conference. In preparing the questionnaire, the NZBS has hed the co-operation of the Department of Psychology at Victoria University College. Marjorie Donald, a lecturer in the department, has been chiefly responsible for drafting the questions, on which preliminary work was ‘done by Anthony’ Somerset, another member of the staff. Théy have worked from information supplied for the | Broadcastirtg Service \by Peggy Magee, | in charge of National Division Women’s | Sessions at Head Office Talks Section,

and Elsie Lloyd, Supervisor of Women’s Programmes for the Commercial Division. The questionnaire will begin with some general questions about the popularity or otherwise of women’s sessions and go on to more detailed questions about specific types of programmes. Listeners will also be asked to suggest programmes not now heard in women’s sessions which, they would. like to hear, Finally, there will be a group of questions designed to find out the days and times of broadcasts which suit most listeners best: The questionnaire has been kept as short as possible, Introduced in talks by their Presidents in the 2YA Women’s Session on July 19 and 27, the conferences will be held from July 20 to 22 (Countrywomen), and July 27 to 30 (Women’s Division). A five-minute report on each day’s proceedings, except the last day of the Women’s Division Conference, will be broadcast the following day in Women’s Sessions from the YA stations and 4YZ, and also from 2YZ and 3YZ. The first day’s report from each conference will include extracts from addresses to be’ given by Lady Norrie.. Studio ‘interviews summing up the work done will be broadeast in the 2ZB Women’s Hour at the end of each conference.