I C.I TECHNICAL SERVICE The chemical industry S ability to meet the needs of customers at home and to succeed against competition abroad is determined largely by the efficiency of its technical service-that is, the advice and assistance it gives to those industries that use its products: The man who buys heavy chemicals is not persuaded to do SO by high-pressure salesmanship Or intensive advertising: He buys them because they are the necessary raw materials of his business; and he tends to go to a concern which not only enjoys & reputation for quality but supports its products with technical service. Technical service works in two ways. It confers obvious and direct advantages on the consumer and the chemical industry also benefits. Out of the experience of its technical service are born new products and new techniques, to improve efficiency in many trades. LCI. employs hundreds of qualified men in this specialist organisation; which covers nearly every branch of Industry and Agriculture at home and abroad, and costs over 21 000,000 a year. Such an organisation can only be maintained by 8 large-scale enterprise. ICI IMPERIAL CHEMICAL INDUSTRIES (NZ) LTD: @neBoa I0 DI S ED S ALT Guards health and assists to See prevent and guard hw it against Goitre unS
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https://paperspast.natlib.govt.nz/periodicals/NZLIST19540625.2.21.1
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New Zealand Listener, Volume 31, Issue 779, 25 June 1954, Page 10
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210Page 10 Advertisement 1 New Zealand Listener, Volume 31, Issue 779, 25 June 1954, Page 10
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Copyright in the work University Entrance by Janet Frame (credited as J.F., 22 March 1946, page 18), is owned by the Janet Frame Literary Trust. The National Library has been granted permission to digitise this article and make it available online as part of this digitised version of the New Zealand Listener. You can search, browse, and print this article for research and personal study only. Permission must be obtained from the Janet Frame Literary Trust for any other use.
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