Shock Treatment
"THE success of the programme on the salvaging of the gold ‘from the Niagara was a triumph of matter over
manner, for this was an excitable NZBS production that provoked, in this listener at least, a fair degree of sales re-| sistance: The introductory material was read at> great speed by two voices which, in the manner of enthusiastic advertisers, capped each other’s sentences | in’ mounting climax. Punctuation was supplied by orchestral music: "Success" -(a chord)-‘"and greater success" -- | olga three chords-‘Marine Millions"-sev- | eral bars. Whether this technique was | inspired by the side-show barker, or the noisier type of American newsreel, I am not sure. The care which had gone to this introduction tended to emphasise the hesitancy of the later speakers who | were apparently victims of the interView method. Yet this programme could not be fairly described as a failure. The material used was excellent, well chosen a tepniishenaegloanytias to tell the story as thoroughly and) vividly. as possible, making the highpressure salesmanship with which it was ‘put across an irritating work of super- | erogation.
Loquax
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https://paperspast.natlib.govt.nz/periodicals/NZLIST19530807.2.18.6
Bibliographic details
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New Zealand Listener, Volume 29, Issue 734, 7 August 1953, Page 11
Word count
Tapeke kupu
178Shock Treatment New Zealand Listener, Volume 29, Issue 734, 7 August 1953, Page 11
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Copyright in the work University Entrance by Janet Frame (credited as J.F., 22 March 1946, page 18), is owned by the Janet Frame Literary Trust. The National Library has been granted permission to digitise this article and make it available online as part of this digitised version of the New Zealand Listener. You can search, browse, and print this article for research and personal study only. Permission must be obtained from the Janet Frame Literary Trust for any other use.
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