Unnumbered Page Advertisement 1

New Zealand Listener, Volume 26, Issue 670, 9 May 1952, Unnumbered Page

9 Why Columbus Build Bettei Radios ASSEMBLY The approved Columbus prototype model having now reached the exacting standards demanded of Columbus products, the assembly of each in- dividual radio commences: Dies are cut and the base framework of the new model is then stamped out; Into this frame, the assembly engineers fit the component parts: On the com- pletion of each specific stage of assembly, scientific instruments check the working stand ard of the work to date. In addition to this, every detail of assembly is independ- ently checked by a supervising technician. The framework of the radio is now completely assembled and becomes known as the chassis; at this point it is passed on to the next department which is responsible for the final major test and fitting to the cabinet. Series No. 3 RADIO OR RADIOGRAMOPHONE IS GUARANTEED For Twelve " W INDS0 R 8 powerful valves, revolutionary tone control and smooth bandspread tuning combine to give you new dimensions in sound reproduction. Fitted with terminals for extension speaker and gramophone Ui pick-UP, Columbus 91 "Windsor' is the latest and finest product of Columbus engineers. CQLUMBUS Ask for your favourite tunes on CAPITOL, TANZA; TASMAN LONDON; ARTRANSA and ORIOLE recordings. RADIO PRODUCT OF RADIO CORPORATION OP NEW ZEALAND LIMITED A National Organisation with COLUMBUS RADIO CENTRES throughout the Dominion and accredited dealers everywhere. COLUMBUS MONTHS UNCONDITIONALLY EVERY