Unnumbered Page Advertisement 1

New Zealand Listener, Volume 26, Issue 668, 24 April 1952, Unnumbered Page

9 Why Columbus Build Bettei Radios THE RESEARCH ENGINEER In the creation of a Columbus test model or prototype the research engineer is again concerned in two special factors: Perfection in performance and the reliability and suitability of component parts. To this end he tests each component for lasting qualities under circumstances which parallel customer usage: When the chassis is assembled and up to approved Columbus standards; the research engineer then adapts it to a cabinet cabinet which is designed (and often re-designed) to give full value to the acoustic capacity of the set itself for it must be remembered that the cabinet of a radio is as complement- ary to its chassis, as the body of a violin is to its strings. Series Nos 2. RADIO OR RADIOGRAMOPHONE IS FOR Twelve GUARANTEED P E NNANT Approved and acclaimed on all points of appear- ance and performance. 6-Valve dual wave Radiogram, having an 8-inch speaker. Fitted with Extension Speaker Terminals Height 15Vzin, Width 22in, Depth 14in COQLUMBUS Ask for your favourite tunes on CAPITOL, TANZA TASMAN; RADio LONDON; ARTRANSA and ORIOLE recordings. PRODUCT OF RADIO CORPORATION OF NEW ZEALAND LIMITED A National Organisation with COLUMBUS RADIO CENTRES throughout the Dominion and accredited dealers everywhere COLUmBUs MONTHS UNCONDITIONALLY EVERY