Page 18 Advertisement 1

New Zealand Listener, Volume 26, Issue 668, 24 April 1952, Page 18

Talking of HAILB what is happening to YOURS? Too many people, men especially, take their hair for granted. They keep it trimmed and washed and believe they can safely leave it at that: How much the hair may suffer from this mistaken belief this article clearly shows. Is it inevitable that 0 baby'$ downy growth of hair A S you can easily prove by pulling a hair from Jour head and examining the root; your hair begins beneath the Skin. From this bulhous end it gTOWS up through the scalp; deriving life, growth and nourishment from beneath, almost exactly as a plant does from the soil. The ony difference is that whereas outside influences, particularly light and warmth, play a vital part in plant growth the hair depends chiefly for its development and health upon special foods prO duced by the bodv and supplied from within. Thanks to the work 0 f biologists and tricho- logists; much is nOW known 0f the processes governing hair growth_ Moreover the various hair forming substances produced by the body for the development and growth 0 [ the hair have been isolated and identifled. 14 Essential Substances Hair is produced, and its growth maintained by the body with the aid 0f at least 4 separate substances to which Science has given such names as tryptophane, tyrosine and cystine_ to name only three The important thing to re should rcach member is that the healthy growth Perfecticn in early of your hair depends upon adequate manhood and properly regulated supplies 0f all fourteen of these vital substances only to Disturhance of the balance of these disappeat, often "raw materials of hair growth or well before old age? partial failure of the flow of them to the hair-forming tissues prO duces gradual starvation and suhse quent oss 0f hair which_ if allowed t0 continue, leads inevitably to bald Hair begins be- ness: Can baldness be postponed? How Science Helps neath the scalp: Faced with fast-Falling hair mnost people make As many thousands o[ men and women have dis What happens in middle-age? some attempt to delay the evil day when balduess covered to their beneflt, science has produced a treat- can no longer be denied. Some try t0 disguise the ment which, provided the hair roots are still alive philosopher once remarked; with dismal truth, fact with long forelocks and other subterfuges. But enables the youthful health and vigorous growth 0f that we begin to die from the day we are born. the wise and knowledgeable face up to the Tact that the hair to be restored. This treatment is called Pure Certainly we need n0 reminding that with the arrival their hair is dying From natural causes" and that a Silvikrin and consists 0 [ a combination of tryptophane, of middle-age there is a noticeable slowing up of our natural treatment is the only hope of saving the bodily activities. The majority of middle-aged heads, situation. tyrosine, cystine and the other natural hair-producing especially male heads hear silent witness to this first afd suhstances So balanced as to produce the correct Most people accept loss of One 0f the thie chemical equivalent 0f nature's own hair food. Massaged hair after middle-age philo essential steps onof hair into the scalp, Pure Silvikrin carries on where nature road to the recovery sophicall V as an inevitable part health is t0 adopt regular Jeaves 0f1 , feeding the hair with the vital nourishment 0f growing old. But is it 2 If and thorough massage O [ it needs. loss of hair is unavoidable why the scalp: It is quite easy Besides Pure Silvikrin for Severe dandrufr and fall is it that manv men and women and, properly done; produces retain vouthful heads of hair wonderfully beneficial results ing hair , there is Silvikrin Hair Tonic Lotion, the ideal until advanced old age while by loosening up the scalp daily treatment for less serious cases; Silvikrin Hair others lose hair in comparative and stimulating the flow of Tonic Lotion with 0i1, for those whose hair is on the youth blood through the capillaries. dry sidc; and Silvikrin Shampoos Powder or Liquid The answer 1s that those But massage alone is insuf refreshing and beneflcial shampoos for all types 0[ hair who keep their hair are en- ficient to maintain the full The makers of Pure Silvikrin have issued an interest- joying the results of ample growth of the hair To do supplies of tryptophane, tyro this vou must massage into ing little booklet about hair care and treatment. A copy sine, cystine, and the other the scalp the hair foods and may be had by any reader of the N. Z Listener" with hair-forming substances In nutrients which the body is out charge by wriling to the NZ Manufacturers others less fortunate, those sup "Getting a tittle thin failing to supply in adequate Regular massage, the Salmond and Spraggon Ltd:, 9 Customhouse Quay plies are falling fast. on top, Sir quantities. golden rule. Wellington: