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New Zealand Listener, Volume 26, Issue 668, 24 April 1952, Page 4

(cVera's got tickets on Bob Foster%, Said Uncle Chris. Vera, my niece, was staying with me. Intelligent gicl, Vera. Got an enquiring mind; but last Saturday night "[ can't make head-nor-tail of Company reports; 59 Vera confessed. "Oh?" I said and she passed me the newspaper. From habit I almost fell back on the old phrase 66 You-shouldn't- 3) WOrrY-your-pretty-head etc , but you can't say that to a gicl like Vera. She 8 pretty, but level-headed, too. So I took out my pipe and looked at her. And what; I said, 66 makes you So interested in this particular report?" 86 Well Bob'8 66 Ah; 5> I said triumphantly, 66 Bob Foster works there, eh?" Vera was not perturbed. 86 Bob told me his firm made a whacking big profit this year yet this report says they made only 4.8%/* Who s right?" 66 Probably both; I said. 66 Profit after material, labour and overheads are paid is one sort of profit, but real profit is what' s left in the kitty after money for new machines, new premises and research has been put aside: 66 Yes, but what happens to the 4.8% left? " 66 Well, let' s see I looked again at the report: 3.5% was paid out to the hundreds of shareholders for loaning their money, and the rest I.3% was put aside like an umbrella for 4 rainy day and you, young lady, should be glad they did for it means job secufity to Bob and 9) thousands like him: 0) 66 "Yes I said after a while, Steady Profits E= that' $ 4 good sign:' Inserted by tbe Associated Chambers of Commerce of New Zealand. 9.2A