Page 14 Advertisement 1

New Zealand Listener, Volume 25, Issue 649, 7 December 1951, Page 14

ELEMENTS OF AN INDUSTRY J daily speech the word element is too often used wrongly 0r cerelessly The elements suggest the weather; and elementary something easy or simple: To men of science, bowever; an element describes any substance which cannot be split , up into a simpler one by ordinary chemical methods: dictionary definition is that an element is the simplest known constituent of all compound substances This recognition is based on a theory . first propounded by Robert Boyle; a British chemist; in 1681 In all nature there are only ninety-three of tbese Elements From these are built up every single thing we eat or use Or see The function of the chemical industry is to discover how to separate elements which in nature exist in eom bined form , to fnd out how they can be made to combine into substances useful to man, and then to evolve methods of making them do So to order on a commercial scale The degree of success which this great industry has attained may be judged from the fact that Imperial Chemical Industries alone uses 50 or So of the elements known to science to make no fewer than 12,000 different products ICL IMPERIAL CHEMICAL INDUSTRIES (NZ) LTD 1 take off my hat to the man who invented Book Tokens Easy to buy; easy to send Certain to please The most difficult friend At most bookshops, 7/6, i0/- 12/6, 15/- and uP, plus 6d service fee.