Theatre Television
NE of the movie industry’s biggest counters so far has been theatre television. The head of 20th CenturyFox, Spyros Skouras, believes he can outbid the television interests for rights to sports events, operas, and Broadway shows, and that if these are put on to replace the second features on the double bills of most American cinemas, they will be good enough to attract customers away from their home television sets. People are gregarious, Goldwyn says, and a demonstration of large-
screen television is at present being held in 20 Los Angeles theatres to decide whether theatre television will be extended to some of the major theatre networks. . The 20th Century-Fox organisation is, however, also devoting part of its studio facilities to the making of films for television in the home-a number of small independents are already devoting their whole time to this. It is a compromise answer to_ television’s main weapon in the battle-phonevision.
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New Zealand Listener, Volume 23, Issue 583, 25 August 1950, Page 20
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156Theatre Television New Zealand Listener, Volume 23, Issue 583, 25 August 1950, Page 20
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