What's in a Name?
jt is a well-established maxim of the 20th Century housewife that the contents of the can must not be judged by the label. The discriminating radio listener sniffs just as suspiciously at the titles offered him weekly in The Listener. I am kind enough to bélieve
that these harassed. men who rack their brains to find a novel title for the latest collection of gramophone records do not deliberately wish to deceive the listener, but they frequently have them guessing. I remember awhile ago my curiosity being piqued week by week by the title of a series from 4YA called Music: the Orchestra and a Development, Week by week I listened and heard some excellent orchestral music, but never managed to discover what this mysterious development was, By thé end of the series it was beginning to appear symbolically in my dreams. It is a thorny question, The title must not be too long, obviously; in three or four words it has to attract our attention and give us adequate information. In music, fortunately, conventions have early become established. The Common Denominator approach, for example, Your Music and Mine; or the Appeal to the Stomach, Mid-day Melody Menu, Tea Time Tunes, or the Simple Alliterative, Rambling in Rhythm, Hawaiian Har-mony-give me these, and I know where I am. Yet even the experienced listener may be deceived. The innocent title, Music for You, was employed simultane-. ously by 3YA and 4YC last Saturday. From the first station came light popular music, while from 4YC one gratified listener anyway was greeted by a wellbalanced programme of orchestral and vocal music of an intimate classical type.
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https://paperspast.natlib.govt.nz/periodicals/NZLIST19490923.2.18.6
Bibliographic details
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New Zealand Listener, Volume 21, Issue 535, 23 September 1949, Page 11
Word count
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277What's in a Name? New Zealand Listener, Volume 21, Issue 535, 23 September 1949, Page 11
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Copyright in the work University Entrance by Janet Frame (credited as J.F., 22 March 1946, page 18), is owned by the Janet Frame Literary Trust. The National Library has been granted permission to digitise this article and make it available online as part of this digitised version of the New Zealand Listener. You can search, browse, and print this article for research and personal study only. Permission must be obtained from the Janet Frame Literary Trust for any other use.
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