Page 2 Advertisement 1

New Zealand Listener, Volume 21, Issue 532, 2 September 1949, Page 2

NOW ! American Dental Science Reveals a Startling Discovery in the Fight Against Tooth Decay PROOF THAT BRUSHING TEETH RIGHT AFTER EATING IS THE SAFE, EFFECTIVE WAY To HELP STOP TOOTH DECAY with Colgate Dental Cream XRAYS SHOW HOW PROPER The Most Important News in Dental History ! USE OF COLGATES HELPS Exhaustive Research on Hundreds of People by Eminent STOP TOOTH DECAY ! Dental Authorities Proves How Using Colgate Dental Cream Helps Stop Tooth Decay Before it Starts ! UNDER the direction of top Ameri- showed & startling reduction in the can dental authorities, two groups number of new cavities far less of college men and women followed tooth decay- The other group de- different methods of dental care for veloped new cavities at 8 much more than a year: higher rate. One group used Colgate Dental This proof; presented by eminent Cream exclusively_~always used it American dental authorities, after right after eating. The other group more than 4 year' $ continuous re- followed their usual dental care: Re- search, is the most important news sults in both groups were scientific- in dental history ! These scientific ally and accurately determined by findings, based on hundreds of case X-rays taken at regular intervals. histories, offer new hope to millions ! And Colgate Dental Cream is the The average of the group using only dentifrice that can prove the Colgate Dental Cream a8 directed, statements reported here. COLGATE-PALMOLIVE LTD.. PETONE' 2 Always use Colgates" to Golgare Cream Clean Your Breath While You Clean Your Teeth Ribbon Sental and HELP STOP TOOTH DECAY ! TherE IS ONLY ONE COLGATE DENTAL CREaMI Right after eating YOUR DEALER HAS IT Now_IN The SAME FAMILIAR PACKAGE DAS