Page 26 Advertisement 1

New Zealand Listener, Volume 21, Issue 530, 19 August 1949, Page 26

Ze SHELL} NEWS COLUMN Ethyl alcohol L the "drinkable type of alcohol also reaches the con- sumer in scores of more enduring forms. Ic is the indispensable servant of industry-~in 1946, over 390,000,000 proof gallons were denatured for in- dustrial purposes 2 and as industry grows; So grows the need But normally ethyl alcohol is made from molasses, potatoes and grains and as the world makes greater de- mands for these as foods, finds its essential supply of eedy553 ethyl cohol more costly and harder to get So when Shell scientists turned to making ETHYL ALCOHOL, IN QUANTITY, FROM PETROLEUM the new supply was good news to industry Shell has completed 2 new plant and is now making ethyl alcohol exclus- ively for induscrial use. The raw materials are ethylene gas and water ~ethylene being a product of Shell's petroleum cracking processes The resulting alcohol; until de- natured, carries all the restrictions of "bottled in bond ~is bonded as 2 guarantee that it will not escape into wrong channels: But when, in denatured form, Shell'$ ethylalcohol reaches industrialplants, ic is qualified by its purity to enter hundreds of Products we couldn't do without Among the many uses are quick-drying inks for printers paints, varnishes and lacquers photographic film and developers drug products dyes anti- freeze insecticides. The list is endless and through Shell Research and manufacturing in- genuity; the essential ingredient in the making of these products now finds 2 larger source: Quantity production of ethyl alcohol from petroleum Is only one of hun- dreds of achievements by which Shell demonstrates leadership in the pet- coleum industry, and in petroleum products; Wherever You see the Shell name and trademark, Shell Re- search is your guarantee of Quality. El5.9 Another in the Series THE SHELL COMPANY OF NZ. LTD: (Incorporated in England)