Page 20 Advertisement 1

New Zealand Listener, Volume 20, Issue 515, 6 May 1949, Page 20

The Sensation that Swept Americal Now You Can Give Yourself A GENUINE PERMANENT WAVE AT HOME Tha new idea that has swept America , Canada, England and Australia , comes to New Zealand_ Now YOU Too can give yourself a glorious GENUINE permanent wave at ANY TIME in your OWN HOME, in ANY STYLE and at a FRACTION THE COST of a hairdresser' S fees. The thousands of New Zealand women and girls who have been waiting for the 01 American Home Permanent Waving Kit can now save Pounds and hours and have lovelier perms. than ever: 1 CAN DO IT MYSELF 3 With the "American" Home Permanent Waving Kit it's aS easy aS rolling your hair Up in curlers. 2 WILL IT WORK ON MY HAIR 3 Yes, you can wave any kind of hair that will take a permanent, including grey, dyed, bleached and baby-fine hair. 3 WILL IT SAVE ME TIME 3 The actual waving time is only 2 to 3 hours, and during that time you are free to do what- ever you want. To busy housewives Or girls OH SO EASY this is 0 boon: You'I "Perm: your hair aS you This is an actual photograph of the New work: I Home Perm: taken in Wellington: f you' ve ever put your hair in curlers it's THAT easy 4. HOW LONG WILL IT LAST 2 to give yourself a genuine "salon-type" cold perm. with luxurious softer lovelier waves Your wave is guaranteed to last just aS long Just roll your hair on the special plastic as an expensive beauty parlour perm: Or curlers. Damp with waving liquid: Wrap round your money refunded 0a towel or turban and then carry on with your daily work. After 2 to 3 hours uncurl, 5. How MUCH WILL 1 SAVE 3 wash with special fixative neutraliser and set The American Complete Perm. Kit costs only in the desired way. Your American" Home 25/- This does your first perm. Thereafter Perm. is GUARANTEED to last aS long as the Md "Refill Kits cost only 15 7 = per perm: AlI most expensive Salon Perm. subsequent perms. for friends or other members of your family will cost ONLY 15/- Your IT'S SO ECONOMICAL 1 perms: will cost LESS than one-third the Your Home Perm. costs but a third of price of beauty salon perms 88 and they are hairdresser' S fees, yet it is every bit aS lovelv indistinguishable from them. as an expensive Salon wave: Original "AMERICAN HOME PERM KIT" costs only 25/ Thereafter Refill Outfits for later Perms cost only 15/- NO RISK NO HEAT The "American Home Perm. Kit will be sent to You in a plain wrapper. t contains all the ingredients NO ELECTRICITY ! and materials necessary to give you the loveliest, safest and most natural looking permanent wave You run no risk with the "Amerk- Yoe have ever had. can Home Permanent: There are instructions are clear simple and fully illustrated: You will be amazed at the simplicity of this remark- no curling irons, no electricity and able Home Permanent Wave Method which has no heat. This is genuine cold captivated millions of women overseas: perm:, the latest, safest method now used in the best Salons: The "American d Home Perm. HURRY ! MAIL COUPON TODAY gentle on the hair , gives deep soft waves with non-frizzy ends and a lovely sleek lustre that is BRUCE-HOWE (Nz:) LTD", 60 much admired. 22 Brandon Stat G.P.o: Box 1560, Wellington. OUR GUARANTEE Please send me in plain wrapper a complete "American Home Permanent Waving Kit: We UNCONDITIONALLY GUARAN- understand that if am not entirely satis- TEE that the "American" Home fied may return the kit and my purchase Permanent Kit is exactly as Fe- price will be fully refunded: enclose 25/- presented: We FURTHER GUARAN- the complete cost (Refill Outfits for subse- TEE that if after inspecting it you quent waves will cost me only 15/-) are not ENTIRELY SATISFIED that you can give yourself a lovely NAME genuine perm:, you may return it and your MONEY will be FULLY ADDRESS REFUNDED. Under ThIS GUARAN- TEE therefore you may examine for yourself this sensational American" If more convenient;, You may with confidence Home Perm. Kit without cost O5 send 30/- or E2 and the correct change will Sbligation: WE STAND ALL The be promptly returned to you: L.6 /5 G