So Early in the Morning
F you wake round about seven on weekday mornings it’s Hobson’s choice between the prosy meticulousness of the news and the blatancy of the Commercials. That I now listen to 2ZB every morning is due entirely to Maurice Power, who, since he can wring entertainment from a commercial. is probably
capable of getting blood from a stone and certainly gets alertness from the newly-wakened, His methods are unorthodox, and sponsors may take a dim view of such mannerisms as discreet coughs when describing lingerie, blatant ones when hawking lozenges, man-to-man "whew’s," when subtly warning husbands, against an eight-guinea costume tailleur. But these methods (used with a master’s restraint) make all the difference between a flop-eared audience and a prick-eared one.
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New Zealand Listener, Volume 20, Issue 503, 11 February 1949, Page 8
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125So Early in the Morning New Zealand Listener, Volume 20, Issue 503, 11 February 1949, Page 8
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