Page 13 Advertisement 1

New Zealand Listener, Volume 19, Issue 493, 3 December 1948, Page 13

SLIM, 1 Sleek AS A MERMAID that' $ the way every woman would like to look in a swim suit, and Rose Manie Reid Originals are designed to make that wish come true: She uses all kinds of clever tricks to glorify 8 good figure Waist Whittling and to make a less-than-perfect one seem beautiful: Rose Marie Reid features two slimming seams in front that are brought In toward centre to draw attention away from the hip line A typical Rose Marie Reid trick for 0 slenderizing line Rose Moxie Reids OF CALIFORNIA ORIGINALS IN SWIM SuiTS Stay-down legs When Rose Marie Reid intro- duced this improvement in swim suits, women cheered ! The stay- Patented down legs are cut just a bit Band Top longer, to give gentle control and adequate coverage in any No placket; no seams, but skin- position. The clever cut smooth fit Rose Marie Reid keeps them down: achieves a sleek; unwrinkled fit In one-piece classics with her patented Built-in 0u Miracle Bra 6e Band Top Back This strong elastic band goes round the back A feature of all her suits, the and up to the shoulder, keeping the Miracle Bra was invented by Rose suit and straps in place wet or Marie Reid It is the secret of dry. no matter how vigorously the smooth uplift, and is built right into the wearer swims or plays. suit for flattering support: The Wire Bra suits have the same patented #Patented KBand Top inside brassiere, but with the wire is found exclusivelI for more even distribution of pressure A cord attached to the in Kose Marie Ieid centre of the Wire Bra ties Driginals around the neck to be doubly sure that the suit stays uP, and the Four Way Stretch Crotch other special features of the Wire Bra tend to make Adds wonderfully to the coma the full figure fort of the suit and solves look smaller. many length problems in fitting: This patented four way stretch crotch is cut on the bias, and Rose Marie Reid has made another improve: ment this year by cutting the back of the suit longer so that no seam is visible. AT ALL LEADING FASHION STORES If unable to secure your colour Or style at your store contact the Wholesale Distributors throughout New Zealand-_H V: HOOLE LTD; 41 Shortland Street; Auckland, C1: