Page 18 Advertisement 2

New Zealand Listener, Volume 19, Issue 486, 15 October 1948, Page 18

The Sensation that Swept Americal Now You Can Give Yourself A GENUINE PERMANENT WAVE AT HOME THE new idea that has swept America, Canada England and Australia; comes to New Zealand. Now YOU TOO can give yourself a glorious GENUINE permanent wave at ANY TIME in your OWN- HOME, in ANY STYLE and at a FRACTION THE COST of a hairdresser' S fees. The thousands of New Zealand women and girls who have been waiting for the 0 1 American" Home Permanent Waving Kit can now save pounds and hours and have lovelier perms. than ever. 1 CAN 1 DO IT MYSELF 23 With the American"' Home Permanent Waving Kit it's as casy as rolling your hair up in curlers 2 WILL IT WORK ON MY HAIR 7 Yes, you can wave any kind of hair that will take a permanent; 'including grey, dyed, bleached and baby-fine hair 3. WILL IT SAVE ME TIME 2 The actual waving time IS only 2 to 3 hours, and during that time you are free to do what- ever you want To busy housewives or girls OH SO EASY this is a boon. You 'Il "'Perm. your hair as you This is an actual photograph of the New work Home Perm. taken in Wellington. If you' ve ever put your hair in curlers it's THAT easy 4 Kow LONG WILL IT LAST ? to give yourself a genuine "salon-type cold Your wave is guaranteed to last just as long perm _ with luxurious softer lovelier waves as an expensive beauty parlour perm. or Just roll your hair on the special plastic your money refunded, curlers. Damp with waving liquid. Wrap round a towel or turban and then carry on with 5. How MUCH WILL SAVE ? your daily work. A fter 2 to 3 hours uncurl; wash with special fixative neutraliser and set The American Complete Perm Kit costs only in the desired way Your American Home 25/ This does your first permy Thereafter Perm . IS GUARANTEED to last as long as the "Refill Kits' cost only 10 per perm AII most expensive Salon Perm. subsequent perms for friends or other members of your family will cost ONLY 10/ Your IT'S So ECONOMICAL: perms will cost LESS than one- third the Your Home Perm. costs but third of price of beauty salon perms_ and they are hairdresser' s fees, yet it is every bit as lovely indistinguishable from them_ as an expensiye Salon wave Original "AMERICAN HOME PERM KIT" costs only 25 / Thereafter Refill Outfits for later perms cost only 10/- The "American Home Perm_ Kit will be sent to you NO RISK No HEAT in a plain wrapper. It contains all the ingredients and materials necessary to give you the loveliest, NO ELECTRICITY 4 safest and most natural looking permanent wave you have ever had You run no risk with the "Ameri- The instructions are clear simple and fully illustrated_ can 7 Home Permanent_ There are You will be amazed at the simplicity of this remark- no cur rling irons; no electricity and able Home Permanent Wave Method which has no heat: This is genuine cold captivated millions of women overseas. perm. , the latest, safest method now used in the best Salons. HURRY 1 MAIL COUPON TODAY ! The "American' Home Perm. is gentle on the hair , gives deep soft waves with non-frizzy ends BRUCE-HOWE (NZ.) LTD and a lovely sleek lustre that is 22 Brandon St , So much admired. G.P.O. Box 1560, Wellington_ Please send me in plain wrapper a complete "American Home Permanent Waving Kit. OUR GUARANTEE understand that if 4 am not entirely satis- fied in every way that can follow the We UNCONDITIONALLY GUARAN- directions and give myself a charming natural- TEE that the American Home looking Permanent Wave, may return the Permanent Kit is exactly as re kit and my purchase price willl be fully re- presented. We FURTHER GUARAN- funded_ enclose 25 the complete cost TEE that if after inspecting it you (Refill Outfits for subsequent waves will cost are not ENTIRELY SATISFIED that me only 10/-.) you can give yourself lovely NAME genuine perm., you may return it and your MONEY will: be FULLY ADDRESS REFUNDED. Under ThIS GUARAN- TEE therefore you may examine for yourself this sensational American If more convenient, you may with confidence Home Perm Kit without cost Or send 30 / or E2 and the correct change Will obligation: WE STAND ALL THE be promptly returned to you: RL RISK: