LOCAL TALENT.
Sir,-Your correspondent, "Still Hoping," is to be commended for the sentiments expressed in connection with the above matter. I will agree with your ‘footnote, and grant you that compositions will be considered if submitted to the Broadcasting authorities, but. that does not go far enough. To enable New Zealand writers to establish themselves, the Australian idea should be adopted. A definite portion of radio ‘time is allotted to Australian writers-it was 214% of the total time at first, but was later increased to 5%, because so many good numbers were forthcoming. One result of this publicity is that Australian writers have no difficulty in finding markets for their works, recording companies will tike their songs on a commercial basis, and the writers are given much encouragement. "Plugging" of numbers is extensively practised in America, also in Britain, and, to a lesser degree, in Australia. We are not so innocent of this offence here, either. When a big musical film is about to be released, one will hear the numbers from this film on the air from all stations at various times. Now, the revenue from the playing of these numbers goes to the country of origin, that is, where the copyright holder lives. Therefore we pay fees for listening in order that others may benefit. If New Zealand works were used, these payments would be made to our own writers. Further, if New Zealand compositions were given the same amount of "air’ publicity as these foreign works, a market would be created, for that is how the present market is built up now. A strange thing about commercial broadcasting is that firms who operate in New Zealand, on New Zealand capital, selling goods made by New Zealand labour, to New Zealand people, turn to American music with which to sell their products. Why not go the wwhole distance, and use New Zealand ‘Songs, etc., in the programmes. I am certain the listeners would be very happy, and in turn would support the firms who were "big" enough to do this.
DAVID S.
SHARP.
(Vice-President and Organiser, Canterbury Branch, New Zealand Composers, Artists, and Writers’ Society).
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https://paperspast.natlib.govt.nz/periodicals/NZLIST19480116.2.14.1
Bibliographic details
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New Zealand Listener, Volume 18, Issue 447, 16 January 1948, Page 5
Word count
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357LOCAL TALENT. New Zealand Listener, Volume 18, Issue 447, 16 January 1948, Page 5
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