NZBS and Aid for Britain

New Zealand Listener, Volume 17, Issue 432, 3 October 1947, Page 13

NZBS and Aid for Britain

‘THE NZBS is playing an important part in the Aid for Britain campaign. Both the National and Commercial stations are giving the drive their full support by directing messages to particular audiences, A senior officer of the Service has been appointed to link up broadcasting with the general publicity work which, at the moment, falls under four main headings — increased production of maize, conservation of petrol and increased commercial and home growing of potatoes. The campaign is expected to last for at least two years, In calling for increased maize produc- ~ tion, thé audience to be reached is between Gisborne, Wairoa and | Auckland. Ten announcements have | been prepared to be heard in turn, so that listeners will not become bored or indifferent, as they might be with the repetition of a single announcement. Then there are 12 separate announcements aimed at the private motorist who is asked to reduce his petrol the com tion; and others appealing to the mercial caf-user. At present increased ae potato-growing affects Canterbury and Manawatu producers and 16 separate announcements are heard daily from the Christchurch and Palmerston North stations. But home potato-growing is being treated on a national basis and announcements about it come from 16 stations. Those stations whose programmes be clude special sessions such as talks for

gardeners, for women, and for the sporting community, have been supplied with special material for the use of announc- | ers during ordinary broadcasts. The gardening sessions will concentrate on potatoes; in sports sessions, particularly | just before and during week-ends, there will be earnest appeals to the motorist to go easy on his fuel, and in the. women’s sessions the accent will be dn lengthening the potato rows in the domestic garden. During the campaign there will be special feature programmes, some of a documentary nature, ) and some in the form of a "report pe the nation" on general progress.