Paper Talk
ECAUSE the readers of The B Listener own it, we take them with us. through our crises. They went patiently through the war with us because we explained, and they wunderstood, what Hitler had done to our paper supplies, our staff, our distribution, and our postal deliveries. We believe they will go patiently through the present dollar crisis if we tell them frankly how we are caught in it. In any case they are entitled to know. Dollars to us mean newsprintpaper that now costs us three times as much as it did before Hitler first interfered with us. It costs us three times as much, and even at that price is three times as difficult to get. It has in fact been so difficult to obtain ever since the early war years that The Listener, whose first number was only three months ahead of the declaration of war, has not, like older-established publications, been able to build up a reserve. There have been periods when we have been only a week or two away from complete exhaustion, and no period when he have been more than months away, and we are of course greatly embarrassed to have to shorten sail just when we were beginning to feel that the war was over. But planning is like that. We are making such a sharp cut in our demand for dollars, in other words in our newsprint im* ports, that our circulation as well as our size will remain pegged till the crisis passes. There will be three or four more 48-page issues this year, issues for which the space has already been sold and the paper accumulated; but apart from occasional special issues we shall have to drop expansionist ideas for an indefinite period. Though our normal size is 56 pages, and we can’t really do our job adequately with less space than that, we shall remain reduced to our present 40 pages, and sometimes perhaps drop lower still. Elsewhere on this page we explain what some of the practical consequences will be, and in what specific ways our readers can protect themselves against disappointment. .
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New Zealand Listener, Volume 17, Issue 432, 3 October 1947, Page 5
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357Paper Talk New Zealand Listener, Volume 17, Issue 432, 3 October 1947, Page 5
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Copyright in the work University Entrance by Janet Frame (credited as J.F., 22 March 1946, page 18), is owned by the Janet Frame Literary Trust. The National Library has been granted permission to digitise this article and make it available online as part of this digitised version of the New Zealand Listener. You can search, browse, and print this article for research and personal study only. Permission must be obtained from the Janet Frame Literary Trust for any other use.
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