PROGRAMMES OR ADVERTISING?
Sir,-The Listener now consists of one-third advertising, one-third articles, and one-third programmes, with the result that the information given in progtammes is quite inadequate for selective listening. Far too much time is included in group titles which give little or no indication of the items to be broadcast. In the 3YL programme for Wednesday, January 8, for instance, there is only one item, "Hopalong Cassidy," that is defined by name, and no authors or composers are mentioned at all. Only one item has the performers mentioned (Cicely Courtneidge and Jack Hulbert), The programmes for the YA ctations are somewhat less vague, but they always include a number of indefinite headings like "Lunch Music" and "Dinner Music" which are liable to occupy
the only times of the day when anyone who is busy ¢an listen. It is disappointing to switch on and hear only the last three notes of some beautiful record bv Lili Kraus, It is also annoying to switch on and hear the sort of thing that ts so often broadcast, a time-filler that is possibly not detailed because it is not worth mentioning by name-nor is it worth playing.
ARTHUR
LUSH
( Christchurch )
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https://paperspast.natlib.govt.nz/periodicals/NZLIST19470307.2.10.11
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New Zealand Listener, Volume 16, Issue 402, 7 March 1947, Page 19
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197PROGRAMMES OR ADVERTISING? New Zealand Listener, Volume 16, Issue 402, 7 March 1947, Page 19
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