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Between the Serials

FTER a few weeks of experimenting, the ZB stations have found that, although a day-time serial may have a large number of followers, it is quite easy to entertain them equally well with something other than what they have come to expect. For presentation between the serials, whose plots rely largely on "problems of the home and complexi‘ties. of modern life,’ Commercial Division officials have chosen an album series, and already there have been many inquiries for repetitions of these items. Programme organisers have found, too, that the listening public has a_ short memory. The heroine of a serial may be forgotten within a few days of her forsaking the air, and her successor, whether another heroine or a straightout entertainer, quickly supplants her in popularity. The current ZB experiment consists of presenting (in album form) between serials such artists as André Kostelanetz, Marian Anderson, Victor Borge (of phonetic punctuation fame), Gladys Swarthout, Dorothy Maynor, Pat Harrington (Irish tenor), the Southernaires (Negro spiritual quartet), Carmen Cavaliero (pianist), and Josef Marais (South African singer),

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Permanent link to this item
Hononga pūmau ki tēnei tūemi

https://paperspast.natlib.govt.nz/periodicals/NZLIST19470124.2.18

Bibliographic details
Ngā taipitopito pukapuka

New Zealand Listener, Volume 16, Issue 396, 24 January 1947, Page 11

Word count
Tapeke kupu
176

Between the Serials New Zealand Listener, Volume 16, Issue 396, 24 January 1947, Page 11

Between the Serials New Zealand Listener, Volume 16, Issue 396, 24 January 1947, Page 11

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