RADIO ADVERTISING
Sir,-"Better Listening’ who eloquently expresses his distaste of the commercials presented with his favourite soap-operas has obviously not read The Hucksters, a novel by Frederic Wakeman. To enlighten him I would suggest that you print the following extract from a conversation between an American soap magnate and his * ‘account executive," "« Mr. Norman, T’ll tell you a secret about the soap business. There’s no difference between soaps. npocutg for perfume and colour, soap is soap. The difference is in the selling and advertising. We sell soap twice as fast as our nearest competitor because we out-advertise ‘em. And .good advertising is just using repetition until the public is so irritated with your brand that they-well can’t sg ad it.
COUNTRY BOY
(Waipukurau.)
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https://paperspast.natlib.govt.nz/periodicals/NZLIST19461220.2.13.11
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New Zealand Listener, Volume 16, Issue 391, 20 December 1946, Page 17
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123RADIO ADVERTISING New Zealand Listener, Volume 16, Issue 391, 20 December 1946, Page 17
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