RADIO ADVERTISING
Sir.-To whom are we indebted for the ironical situation which persists concerning the radio programmes from Commercial stations. The management obviously caters for the public taste and on the whole, the programmes appear to be well accepted and appreciated. But surely something can be done to improve the standard of radio advertising which one is forced to hear, if one wishes to listen to any of these programmes? The endless repetition of some insipid,voice extolling the virtues of its patron’s products is as painful to the listener as is the obviously-forced jocularity and enthusiasm of others. As for the ridiculous doggerels and parodies, they are surely the essence of child-
ishness.
BETTER LISTENING
(Auckland).
More letters from listeners will be found on page 17
LETTERS FROM LISTENERS
* "(continued from page 5)
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https://paperspast.natlib.govt.nz/periodicals/NZLIST19461025.2.14.4
Bibliographic details
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New Zealand Listener, Volume 15, Issue 383, 25 October 1946, Page 5
Word count
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133RADIO ADVERTISING New Zealand Listener, Volume 15, Issue 383, 25 October 1946, Page 5
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