He Held His Audience
T is surely thé fear of many a radio artist that he is broadcasting to empty air, and the dream of all that each has the ear of every listener. One artist recently had, no doubt, complete confidence in being able both to attract and hold his audience, and he must be well in the running for the year’s highest listener rating. This was the Minister of Finance announcing the Budget. Whatever one’s opinion about the financial statement, whether one thinks in terms of a new suit or a fiew basin for the bathroom, or gloomily sees the vision of cheaper cigarettes fade away, one can yet applaud the heroic two hours or more of talking. Millions in subtraction or addition were juggled with a breathless assurance as if by an Einstein who had not yet discovered the theory of relativity. This was not oratory-it wasn’t meant to be-but it was plain speaking of a kind which made complexity intelligible to the man at home. And ‘it also demonstrated one of the most important uses of radio-to report things at first hand.
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New Zealand Listener, Volume 15, Issue 375, 30 August 1946, Page 10
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186He Held His Audience New Zealand Listener, Volume 15, Issue 375, 30 August 1946, Page 10
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