Page 32 Advertisement 3

New Zealand Listener, Volume 15, Issue 372, 9 August 1946, Page 32

PIGEONS TAUGHT WORLD ABOUT SVITAMINS" Ever since there has been food there have been vitamine, but their existence was merely guessed at. In 1911 experiments with pigeons proved that they quickly developed neuritis and became paralysed if fed on rice from which the husk had been pol- ished away. On restoring the husk to their diet, they a8 quickly recover- ed: It was realised that there wJs some vital element in the crude cereal that was lost in the polishing: This element was named Vitamin; and & new word entered the world that was to have great importance: Since then the vitamin found 80 Fichly in rice and wheat grain has been labelled Vitamin BL. It is this vitamin which is seriously lacking in mdern diet, due to machine methods of refining Yet Vitamin B is the key to good appetite and digestion, to bowel regularity and nerve force_ For maximum health of the whole body, it is essential to restore the Vitamin B to your daily food_~and this is easily done by taking Bemax with your breakfast cereal or milk: Bemax is & pleasant; flaky tonic food, made from pure wheat em bryo. It contains enough Vitamin Bl in & single tablespoonful to make up the daily quota we all need, a8 well as Iron, Phosphorus and Manganese: Bemax strengthens the bowel nuscles, puts paid to constipation 17 and "nerves; relieves indigestion. Bemax is obtainable from Chemists and Stores, and each tin lasts a month Distributors: Fassett & Johnson Ltd Levy Building, Manners St;, Wellington. A product Of Vitamins Limited, London. Owing to present condi- tions; supplies are limited. 6.5