Page 16 Advertisement 1

New Zealand Listener, Volume 14, Issue 364, 14 June 1946, Page 16

ISSUED BY The DEPL: OF HEALTA codarilz The New STANDARD LOAF will Soon be On the market There is a world shortage of wheat: Economy in its use is essential: New Zealand Mills are increasing their four extraction rate from about 73%/ to 80% that is, they are using about 7%/ Icoooog more of the wheat grain in the production of four: The increase in the extraction rate will mean an increase in the nutritive value of the bread, and all things made from the 87o new flour: SFLOUR 8U0m The texture and flavour of the new loaf wili aD+ Lut~ not be very much different from that of the E ? white loaf, though the extra wheat-germ content of the flour may colour it a little: However, much of the valuable nutritional minerals (such as iron) and the vitamin B factors (especially vitamin B-I) will be retained. In the highly-refined white flour to which we have become accustomed a big proportion of them was discarded: And try saving bread at home, too: By eating more potatoes and less bread, You, as an individual, will help to make our wheat g0 further: KEEP This ANNOUNCEMENT FOR FUTURE REFERENCE Qak FOR A HEALTHIER NATiOn OUR NATIONAL SonG "Ged Defend Nee Zealand * Music with words in English and Maori Supplied to Schools, Churches and Musical Societies at 3 / a dozen (post free) _ Single copies, 4d (post free) . Send your order to PUBLISHING DEPARTMENT, NEW ZEALAND LISTENER, P.0. Box 1707, WELLINGTON.