MR. RANK AND HOLLYWOOD.
Sir-In a recent article, "G,M." criticised J. Arthur Rank’s attempt to glamourise British films according to the Hollywood pattern in order to gain popularity for them in America, and went on to say that British films have a special genius of their own to contribute to world culture, just as French films have. Now, support for "G.M.’s" argument comes from an unexpected quarter. This is what Herbert Morrison told the Cinematograph Exhibitors’ Association at the recent annual conference:
"Let your films sincerely portray the British attitude to life, the humour and courage and endeavour of the ordinary British man and woman in a world of reconstruction and high" hope. Show the British and their lives and institutions as they really are-you won't go far wrong. There is an inferiority complex about British films which, at times, tempts our studios to imitate what is native to Hollywood. Our producers and directors, like the French, have got something Hollywood probably hasn't got. British films, at their best, are sincere, satisfying; at their worst they are boring because they are cheap and imitative." I hope Mr. Rank was in the audience.
FILM FAN
(Wellington).
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New Zealand Listener, Volume 14, Issue 360, 17 May 1946, Page 23
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195MR. RANK AND HOLLYWOOD. New Zealand Listener, Volume 14, Issue 360, 17 May 1946, Page 23
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