Unnumbered Page Advertisement 1

New Zealand Listener, Volume 14, Issue 354, 5 April 1946, Unnumbered Page

INTERNATIONAL COLUMBUS MODEL 90 A STATE ME NT NLY once in a decade does the purchase of a new radio VICTORY MANTEL MODEL figure in the budget of average household expenditure, and; naturally, such an occasion merits careful consideration before final selection is made. For that reason, Columbus takes this opportunity to make a statement in commendation of its Model 90 There are, without doubt, many people who Model 90 has emerged with attributes of feel vaguely dissatisfied with what they tonal quality that are all that anyone could derive from radio entertainment, and prob- conceivably look for in radio, and which ably no single factor contributes more to are achieved, moreover , without complica- this feeling than an awareness of tonal tion and heavy expense: artificiality in the reproduction of pro- To reach this result Columbus has had grammes especially where music is con- cerned. So it is cold comfort to hear from recourse to many: new and unique practices those responsible strong defence of the of technical design which, popularly de- quality of transmission from National scribed, would fill the space of a small Broadcasting Service stations and; infer- book But three features alone the method entially, criticism of the quality of repro- of frequency discrimination employed for CONVAY CONSOLE MODEL duction of the average domestic receiver. tonal control; the remarkable frequency characteristics of a new loudspeaker design; Well, Columbus has always been tone- and the calibration of spread shortwave quality conscious, and certainly never com- bands place Model 90 SO far in advance placent about that all-important aspect of of any other radio that comparison is un- radio. So from consistent striving Columbus necessary But most importantly, these 11 features are not stunts designed to rouse the interest of an indifferent market: What Columbus has built into Model 90 is flaw- less perfection of performance that any person with a love of music and the arts of radio will immediately recognise as some- thing that completely outmodes the ortho- dox radio receiver of contemporary design: NATION WIDE SERVICE Whangarei, Auckland, Hamilton, Rotorua, Gisborne, Napier, Hastings, Dannevirke, Taihape, New Plymouth, SQUADRON CONSOLE MODEL Wanganui; Palmerston North, Masterton, Wellington, Nelson, Greymouth, Christchurch, Timaru, Oamaru, Dunedin, Gore, Invercargill: COLUMBLS ESCORT CONSOLE MODEL RAD / 0