What the Eye Doesn't See
HE Consumer Time session heard from most stations on Thursday evenings has recently placed some emphasis on the dwindling British food rations and the need for saving here. Details of the weekly individual ration were disturbing if one was prepared to think hard enough into their implications, It is no reflection on this carefully prepared session to suggest that visual evidence is a more effective stimulus to the imagination. Hunger is a curious business -it is almost impossible to recollect or imagine the feeling, if one is well fed. If we New Zealanders, in our chronic state of comparative good feeding, are to remind ourselves constantly of the chronic under-nutrition ‘of Britain, we shall need a good deal of help. Consumer Time mentioned a display of models of the weekly ration available to individuals in England. This exhibit has been seen in shop windows in Wellington, Christchurch and is now on its way to Timaru. The campaign to save and to produce more food for Britain will be most effective if it develops this visual attack on the imagination. It would be worth multiplying these models and giving them permanent place in all towns and suburban shopping centres, with photographs for reminders in cinemas and households. |
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New Zealand Listener, Volume 14, Issue 353, 29 March 1946, Page 13
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211What the Eye Doesn't See New Zealand Listener, Volume 14, Issue 353, 29 March 1946, Page 13
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